Visionary Optics

Project Summary

The following work showcases a collaborative partnership with Visionary Optics, a pioneering company in the development of custom-fitted contact lens designs for diverse eye shapes. As part of the team at Root3 Marketing, we were entrusted with an extensive range of sub-brand requirements and messaging across print and digital media.

My role as a Web + Graphic Designer involved supporting the lead designer in creating social graphics and web-based assets that adhered to the client’s brand standards. As the project evolved, I honed my skills in translating messaging into tangible designs, making significant contributions to the production of a digital and print brochure that prominently featured Visionary Optics’ sub-brand, Europa Tangent.

These pieces demonstrate my ability to create visually compelling and cohesive branding materials across multiple mediums, from brochure designs and one-pagers to print guides, landing pages, social graphics, and package designs.

Project Deliverables

What Was Accomplished

+ Brochure Design

+ Product Guide

+ Campaign Landing Pages

+ Social Media Graphics

+ Package Design

Europa tangent
product brochure

Europa tangent Fitting Set

Branded Fitting Set Case for Contacts

Europa tangent Quick Guide

Campaign Landing PAge Development